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首先,我不同意央视垄断的说法,做媒体和做企业一样,都是市场说话;其次,垄断不垄断,企业不关心,我们要的是做广告的实效性。拿我们统一来说,在中央电视台投放广告的效果非常显著,今年一、二月份销售额增长了130%。去年2月份的销量是8000多万,今年卖了2个亿!今年总的销售计划是20个亿,从现在的势头看肯定会超过,在国有润滑油中夺得第一位置。正因为效果好,我们追加了在央视黄金段位的投放,在 A 特段由原计划
First of all, I do not agree with the CCTV monopoly, do the media and do the same as the media, are market talk; second, the monopoly is not monopolies, businesses do not care, we want the effectiveness of advertising. Take our unification, the effect of advertising on CCTV is remarkable. In January and February this year, sales increased by 130%. In February last year, the sales volume was more than 80 million and this year sold 2 billion. The total sales plan for this year is 20 billion, which will surely exceed the present momentum and win the first position among the state-owned lubricants. Because of the good effect, we added the CCTV gold section delivery, in the A special section from the original plan