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网络营销在现如今已经成为一项主流的营销趋势,随着互联网的大面积普及,企业单纯靠传统的营销渠道已经不能满足企业的发展需求,因此,现在企业若想成功分得市场,必须将网络营销渠道与传统营销渠道相结合,并创造出一套适合自身发展的营销策略。某些企业在这种大环境的背景下摒弃传统的营销渠道,将重心偏向于网络营销渠道,没能积极的将网络营销渠道与传统营销渠道进行结合,导致了企业不仅没有得到更好的发展,反而面临着各种各样的风险,本文通过网络营销渠道对传统营销渠道的劣势,与传统销售渠道的优点,和现如今传统销售渠道与网络销售渠道的关联进行探讨,旨在为企业规避网络营销弊端,使其能到更好的将网络营销运用在企业的发展中去。
Now that Internet marketing has become a mainstream marketing trend, with the popularization of the Internet, enterprises simply can not meet the development needs of enterprises through traditional marketing channels. Therefore, if enterprises want to succeed in market share, Network marketing channels and traditional marketing channels combined to create a set of marketing strategies for their own development. Some enterprises abandon the traditional marketing channels in the context of such a large environment, the center of gravity will be devoted to the network marketing channels, failed to actively network marketing channels and traditional marketing channels combined, leading to not only failed to get better business development , But facing a variety of risks, this article discusses the disadvantages of traditional marketing channels, the advantages of traditional sales channels, and the relationship between traditional sales channels and online sales channels nowadays through internet marketing channels, Internet marketing malpractice, to enable it to better use of network marketing in the development of enterprises.