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面对激烈的竞争,特别是日本的咄咄攻势,美国企业普遍重视办厂之道。归纳起来有十点:①紧紧围着市场转,千方百计了解和满足用户需求;②重视产品开发和技术进步,研究开发费用一般都在销售额的3～10％,商品技术含量高的企业,科技投入更大,产品更新换代很快;③树立对质量精益求精精神,反复强调提高质量不能光靠几个质量管理小组,而是让公司所有人员都要有强烈的质量意识,并在所有的工作中体现出对质量的关心;④重视产品营销工作,推销手段多样化,产品宣传和推销
In the face of fierce competition, especially Japan’s offensive, American companies attach great importance to setting up factories. To sum up, there are ten points: 1 tightly move around the market, do everything possible to understand and meet user needs; 2 emphasis on product development and technological progress, research and development costs are generally 3 to 10% of sales, high-tech enterprises, More investment in science and technology, product replacement soon; 3 establish a spirit of quality improvement, repeated emphasis on improving quality can not rely on several quality management team, but all companies must have a strong sense of quality, and in all work In the display of the concern for quality; 4 emphasis on product marketing, diversification of marketing methods, product promotion and promotion