十堰日报传媒集团地处偏远的鄂西北,与豫、陕、渝三省市交界,四面环山,发展经济必备的人才、资金、市场、交通等资源条件匮乏。尽管缺人、缺钱、缺市场,但这家地市报传媒集团,近年来借力互联网发展平台,盯准当地蜂蜜、鸡血玉等特产资源,大力发展线上线下相结合的020模式,通过电商,将一个个“窝”在山里不起眼的小业务,发展成网上畅销的知名品牌,既 Shiyan Daily Media Group is located in the remote northwest Hubei, and Henan, Shaanxi and Chongqing at the junction of the three provinces and cities, surrounded by mountains and the development of economic necessary personnel, capital, markets, transportation and other resource conditions are scarce. Despite the lack of people, lack of money, the lack of market, but the city newspaper media group in recent years leveraging the Internet platform for development, targeting local honey, chicken blood jade and other specialty resources, to develop online and offline combination 020 model, Through the e-commerce, will be a “nest ” in the mountains humble business, developed into the best-selling online brand, both