广告创意产生的公众。心理效应,往往是顺应了人们的健康心理、从众心理、情感心理、文化心理、以及追求新奇的心理需求,采用相应的攻心策略是形成广告效应的核心机因。 Publicity generated by advertising. Psychological effects are often conformed to the people’s healthy psychology, conformity psychology, emotional psychology, cultural psychology, as well as the psychological needs of the pursuit of novelty, using the corresponding psychological strategy is the core cause of the formation of advertising effect.