对2009年湖南名牌产品申报品牌通过随机抽样的方式进行了顾客满意度市场测评,结果表明:样本呈近似正态分布,顾客满意度指数最高为99.52分,最低为75.02分,平均为89.88分。其中,建材行业平均得分最高(94.94分),食品行业得分最低(85.29分)。市州之间品牌得分没有显著性差异,行业间差异显著。行业内极差最大的为食品行业,最小的为有色行业。测评结果能为湖南省名牌产品的评定提供统计依据,同时也可对相关企业的生产与经营提供决策参考。 The market evaluation of Hunan brand-name products in 2009 by customer’s satisfaction was conducted by random sampling. The results showed that the sample was approximately normal distribution, the highest customer satisfaction index was 99.52 points, the lowest was 75.02 points and the average was 89.88 points. Among them, the building materials industry average score the highest (94.94 points), the food industry lowest score (85.29 points). There is no significant difference between city and state brand scores, significant differences between industries. The worst in the industry for the food industry, the smallest for the non-ferrous industry. Evaluation results can provide the basis for the evaluation of brand-name products in Hunan Province, but also can provide decision-making reference for the production and operation of related enterprises.