企业各项工作都离不开决策。主观经验决策是企业经营实践中最为常用的决策方法。它的特点是直接利用人的知识、经验和能力,通过主观分析和判断进行决策。这种方法灵活简便,可针对外部环境变化迅速作出决策。但它缺乏科学的论证,决策主要取决于决策者的个性、经验和偏好,主观随意性大,因而容易出现决策失误。尽管如此,企业许多决策问题,如经营战略、营销策略等,多数是靠主观经验决 Enterprises can not do without the decision of all work. Subjective experience and decision-making is the most commonly used decision-making method in business management. It is characterized by direct use of human knowledge, experience and ability to make decisions through subjective analysis and judgment. This approach is flexible and easy to make quickly to changes in the external environment. However, it lacks scientific proof. Decision-making depends mainly on the individual’s personality, experience and preference of decision-makers, and its subjective arbitrariness is large, making it prone to making policy mistakes. However, many decision-making problems in business, such as business strategy, marketing strategy, etc., mostly rely on subjective experience