在我国高等院校的专业设置当中,《市场营销》是一门普遍开设的课程,而在该课程的授课当中,情景化项目教学的运用成为教师创新教学的重要手段,也是学校进行人才培养的重要途径。本文将围绕“市场营销专业课程的情景化项目教学设计”展开分析与阐述,以供参考。 Among the professional settings of colleges and universities in our country, “marketing” is a commonly-opened course, and in the teaching of this course, the teaching of the teaching of scenarios becomes an important means of teachers’ innovative teaching, and also the school’s personnel training Important way This article will focus on “marketing professional curriculum teaching project design ” analysis and elaboration for reference.