通过身居海外的某一代购人购买一些国外商品就是所谓的国外商品代购,而消费者的品牌意识是指消费者头脑之中存在的关于产品的个人印象和普遍认识,这也是品牌市场中最具有代表性的内容,对于消费者来说,品牌之中蕴含着很多内容,不仅仅是物质与精神利益的代表符号,还是消费者形成品牌评估的依据,即品牌意识的重要参照。品牌意识的形成不只关注产品的技术与质量,更加重要的是消费者对产品带来的感官感受与生产理念的喜爱,对于消费者来说,更优的选择是品牌商品,因为信息化时代的到来,网络代购业务发展壮大起来,国民的品牌意识也不断增强。 The purchase of some foreign goods by a certain overseas resident is the so-called purchase of foreign goods, while the consumer’s brand awareness refers to the personal impression and common understanding among consumers about the products, which is also the most important part of the brand market Representative content, for consumers, the brand contains a lot of content, not only represents the symbol of material and spiritual interests, or consumers form the basis for brand assessment, that is, an important reference for brand awareness. The formation of brand awareness not only concerned about product technology and quality, more importantly, consumers feel sensory and product brought by the concept of love, for consumers, the better choice is the brand of goods, because the information age The arrival of the network purchasing business development and growth, the national brand awareness has also continued to grow.