旅游纪念品是地域文化的载体,是一种可以带得走的旅游体验。为了深入了解崇左市的旅游纪念品发展现状,分别对崇左市的旅游纪念品市场中的社会环境、经营者、购买者以及开发现状进行了深入的实地调研和考察;并分析旅游纪念品开发存在的主要问题,进而提出旅游纪念品的开发策略。 Tourist souvenir is the carrier of regional culture, is a travel experience that can be taken away. In order to deeply understand the development status of tourism souvenirs in Chongzuo, we conducted in-depth field investigation and research on the social environment, operators, purchasers and development status of tourism souvenir market in Chongzuo, respectively; and analyzed the existence of tourism souvenir development Main problems, and then put forward the development strategy of tourist souvenirs.