无论服装店铺采取何种运作模式,其根本目的都是为了服装销售与顾客的满意度,并不分优劣,只分是否适合。服装店铺的无导购模式,在国内外文献中都未有明确的定义,业界人士对导购模式的定义如下:从服装店铺的角度看,是指像HM、ZARA、优衣库等店铺内没有设定专门提供消费者跟随性服务的自助购物的经营模式;从消费者角度看,它属于一种无人引导或说服,消费者完全自主决定购买意愿的 No matter what kind of mode of operation the clothing store adopts, the basic purpose of it is for the satisfaction of the clothing sales and the customers, regardless of merits and demerits. Clothing store no shopping guide mode, the domestic and foreign literature are not clear definition, the industry’s shopping guide mode is defined as follows: from the clothing store point of view, as HM, ZARA, UNIQLO and other shops do not set specifically To provide consumers follow the self-service shopping business model; from the consumer’s point of view, it belongs to a no-one guide or persuade consumers to completely decide the willingness to buy