一个最新的尼桑电视商业广告不会告知你有关该品牌卡车的多少信息:空调装置、马力、阀门、内部设计等等一概被略过不提,让位给了小狗、卧椅、以及人们所熟悉的“花生(Peanuts)”爵士乐主旋律“莱纳斯(Linus)和露西(Lucy)”。今天的电视广告并不总是想让你获得其产品的具体信息。相反,它们仅仅旨在把一种观念灌输到客户的意识之中。与之相类似,对于 Web 标题广告 A latest Nissan TV commercial will not tell you much about the brand’s trucks: air conditioners, horsepower, valves, interior design, etc. are not mentioned, giving way to puppies, benches, and people. The familiar “Peanuts” jazz theme “Linus and Lucy”. Today’s TV commercials do not always want you to get specific information about their products. Instead, they merely aim to instill a concept into the customer’s consciousness. Similarly, for web banner ads