科特勒提出的“CMO的核心职责”以及刘胜义结合中国市场实践的营销经验,为企业和营销人提供了融合东西方智慧的参考和建议。面对消费者越来越个性化、差异化的需求,以及近年来“营销已死”的命题冲击,市场营销在企业中,尤其是在互联网环境下如何重新进行价值定位,成为以CMO为代表的营销部门及其他营销角色面临的巨大挑战。前不久“现代营销学之父”菲利普·科特勒到访中国,与腾讯公司网络媒体事业群总裁、集团高级执行副总裁刘胜义深度对话营销,科特勒提出的“CMO的核心职责”以及刘胜义结合中国市场实践的营销经验为企业和营销人提供了融 Kotler’s “core responsibilities of CMO” and Liu Shengyi’s marketing experience combined with the practice of the Chinese market provide enterprises and marketers with references and suggestions for integrating the wisdom of East and West. In the face of the increasingly individualized and differentiated needs of consumers and the proposition of “marketing is dead ” in recent years, how can marketing re-value its value in enterprises, especially in the Internet, Representing the marketing department and other marketing challenges facing the huge challenge. Not long ago “father of modern marketing, ” Philip Kotler visited China, and Tencent’s network media business group president and senior executive vice president Liu Shengyi depth dialogue marketing, Kotler proposed “CMO’s core responsibilities ”And Liu Shengyi combined with the Chinese market practice of marketing experience for enterprises and marketers to provide financial