随着数字时代的到来,地方媒体传播呈现出立体化发展态势,在新闻传播上一直占据主导地位的地市级广播电视媒体,受到前所未有的冲击。有效整合媒体资源,促进媒体融合,优势互补,实现传播手段、传播方式的突破,是提升地方主流媒体传播力、公信力、影响力的关键所在。 With the advent of the digital age, the local media has been showing a three-dimensional trend of development. The media at the prefecture-level radio and television station that has always dominated the news media has been hit harder than ever before. To effectively integrate media resources, promote media convergence, complement each other’s advantages, and achieve breakthroughs in means of communication and dissemination is the key to enhancing the communication, credibility and influence of local mainstream media.