节目主持人的“个性魅力”这一概念的内涵是比较复杂的。现代汉语词典对魅力的解释是“一种很能吸引人的力量”。魅力是美的客观对认识主体的吸引力。“有无魅力”是从观赏者(观众)的角度而言,带有一定的主观色彩。而怎样才有魅力则是从他被认识的客体自身角度来说的。对人而言 The connotation of the concept of “personality charm” of the host is quite complicated. Modern Chinese Dictionary to explain the charm is “a very attractive force.” Charm is the attraction of the objective of the United States to the subject of cognition. Whether or not there is charm lies in the viewers’ (audiences) perspective, with a certain degree of subjectivity. And how attractive is from the perspective of the object he knows. For people