企业文化是施工企业软实力的直接体现,对施工企业的健康、快速发展具有着不可替代的巨大作用。本文从企业文化对于施工项目的重要意义入手,进而指出现今施工项目在企业文化建设上所存在的问题,最后针对企业文化在施工项目的落地与创新提出建设性的对策,以期给更多的企业文化建设工作人员提供一定的参考与借鉴。 Corporate culture is a direct manifestation of the soft power of construction enterprises and plays an irreplaceable and huge role in the healthy and rapid development of construction enterprises. This article starts with the significance of corporate culture for construction projects, and then points out the problems existing in the construction of corporate culture in the current construction projects. Finally, it puts forward constructive countermeasures to the landing of construction projects and corporate innovation in order to give more enterprises Cultural construction staff to provide some reference and reference.