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酒店营销策略是在激烈的酒店业竞争中取胜的关键,经济型酒店具有广阔的市场空间。本文首先介绍了经济型酒店,阐述了我国如家经济型酒店发展的现状,结合酒店实际营销情况,分析酒店营销的运用和存在问题进行分析,指出未来经济型连锁酒店的发展策略是以连锁和品牌取胜、走集团化发展的道路。
Hotel marketing strategy is to win the fierce competition in the hotel industry, the key, economy hotel has a vast market space. This article first introduced the economy hotel, elaborated the current situation of our country home economy hotel development, combined with the actual hotel marketing, analysis of the use of hotel marketing and existing problems analysis, pointed out that the future development strategy of the economy chain hotel chain and brand Win, take the road of group development.