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本文将“核心——边缘”理论运用到区域旅游产品开发中,提出在区域内旅游产品开发应从整合区域旅游资源,实现核心边缘互动开发;利用核心区域现有优势着力开发核心区域旅游产品,在区域产品上形成核心——边缘产品;塑造产品群品牌等三方面入手,最后以厦门为例对此理论加以分析。旅游资源内在价值与外化价值的不一致性,区域旅游产品缺乏核心支撑产品,导致区域旅游产品雷同,缺乏长期竞争
In this paper, “core - edge ” theory is applied to the development of regional tourism products, proposed tourism product development in the region should integrate regional tourism resources, to achieve the core edge of interactive development; use of the existing advantages of the core area focus on the development of core regional tourism products , Forming core-edge products in regional products, and shaping brand groups. Finally, Xiamen is taken as an example to analyze this theory. Inconsistency between the intrinsic and extrinsic values of tourism resources, the lack of core support products for regional tourism products, leading to similarities in regional tourism products and lack of long-term competition