随着俄罗斯社会的变迁,人们意识形态的变化,俄文报刊语言的功能及表现形式都发生了潜移默化的改变。报刊语言更加注重人的因素,文章作者总是千方百计地通过各种语言和非语言手段努力和读者沟通、引起共鸣以期最终达到对读者产生作用的目的。因此报刊标题的情感作用手段发生了一定的变化。本文主要介绍近几年俄文报刊标题中几种常见的情感作用手段。 With the change of Russian society, people’s subtle changes have taken place in the ideological changes and in the functions and manifestations of Russian newspapers and periodicals. Newspaper language pay more attention to human factors, the author of the article is always do everything possible through various linguistic and nonverbal means and efforts to communicate with readers, resonate in order to eventually achieve the purpose of the reader. Therefore, the newspaper’s title of the emotional role of means has undergone some changes. This article mainly introduces several kinds of common emotional means in Russian newspaper titles in recent years.