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7月份到来,离空调冷冻年度结束不足一个月。回顾年度走过的历程,可以说是天随人愿,市场增长基本达到了行业的预期。据奥维咨询(AVC)监测数据预测分析,2011冷年行业增长率将超过30%。总结年度,热点莫过于变频产品的普及。年度初期,在主流品牌美的的带领之下,一场变频普及的市场推广活动展开。一年下来,回顾变频的普及之路,并没有像年初预期的那样势如破竹。虽说是变频成为增长的主流,但远没有预期大幅度超越定频。
Arrived in July, less than a month from the end of the air-condition freezing year. Recalling the course of the year, it can be said that with the people of the day, the market growth basically reached the industry’s expectations. According to Orville Consulting (AVC) monitoring data forecast and analysis, in 2011, the industry growth rate will exceed 30%. Summarized year, the hot spot is the popularity of variable frequency products. Early in the year, led by the mainstream brand beauty, a popular universal marketing activities. A year later, retrospect of the popularization of frequency conversion, and not as good as expected at the beginning of this year. Although frequency conversion has become the mainstream of growth, it is far from expected to substantially exceed the fixed frequency.