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在新经济模式中,市场需要更加有效的交易机制,交易的便捷性、低成本、可衡量、可控制成为市场交易的迫切需求,也是新交易模式必须具备的特征。一、互联网信息化的迅猛发展促进电视广告市场多元化互联网时代的到来,给我们的生产、生活带来了翻天覆地的变化。随着互联网的不断发展壮大,它的触角开始延伸到各行各业,信息化技术与传统产业不断融合发展的同时,衍生出许多新的业态并不断壮大。比如传统零售业和网络结合产生了
In the new economic model, the market needs more efficient trading mechanism, the convenience of trading, low cost, measurable and controllable become the urgent need of market transactions, and also the necessary characteristics of the new trading model. First, the rapid development of Internet information to promote the diversification of television advertising market The advent of the Internet era, to our production, life has brought world-shaking changes. As the Internet continues to grow and develop, its tentacles begin to extend to all walks of life. With the continuous integration and development of information technology and traditional industries, many new formats have been derived and are constantly growing. For example, the traditional retail industry and the network generated