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公共关系的传播工具是多种多样的,而本文所探讨的主要是传播媒介的技术发展,从最早的报纸、收音机到后来的电视,再到随着网络技术出现而被大众普遍使用的电脑和手机APP,传播媒介技术的不断发展也一定程度上影响着公共关系的发展。但是,媒介技术的发展对于公共关系的影响是起到促进作用,还是一把双刃剑呢?本文通过对于媒介技术发展和其对于公共关系的影响分析进行探讨。
The communication tools of public relations are varied, and the topics discussed in this paper are mainly the technological development of the media, from the earliest newspapers and radios to the later television, to the computers commonly used by the general public as network technologies emerge Mobile APP, the continuous development of media technology to a certain extent, affect the development of public relations. However, whether the development of media technology can promote the influence of public relations or is a double-edged sword? This article explores the development of media technology and its impact on public relations.