困惑一:“僵尸产品”无人问李明在北京某行业报工作。他所在的报社一年前启动了媒体融合项目,短短两个月内,微信、微博、客户端全部上线。但由于种种原因,做新媒体的热情很快就熄灭了,微信微博的更新速度越来越慢,客户端几乎无人问津。持有“搞媒体融合就是办微信发微博”观点的,不止李明所在的报社一家。在媒体融合发展的大潮下,新媒体产品如雨后春笋,“两微一端”成为一些传统媒体融合发展的“标配”。据微信公众 Confused one: “Zombie products ” Nobody asked Li Ming in Beijing an industry newspaper work. His newspaper newspaper launched a media integration project a year ago. In only two months, wechat, weibo and clients all came online. However, due to various reasons, the enthusiasm for making new media was quickly extinguished. The WeChat Weibo update rate was getting slower and slower, and the client almost did not pay any attention to it. Hold “engage in media convergence is to do WeChat hair microblogging ” point of view, not only the newspaper where Lee Ming one. Under the tide of media convergence and development, new media products have mushroomed, and “two ends” have become the “standard” of some traditional media convergence and development. According to WeChat public