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伴随着博客、个人主页、个人日志、微博等私人化网络媒体的出现,人类发展进入了自媒体时代。当前,微博已成为党和政府、基层思想政治工作者与群众及时沟通和交流的新平台。然而,微博内容的松散片段化、真假难辨性、传播的“去中心化”等缺点,给基层思想政治工作带来了诸多弊端。因此,通过考察基层思想政治工作者开微博的现状,查找问题,完善政工微博作为思想宣传平台的作用,认识和使用好微博服务于基层思想政治工作,已成为当务之急。
With the advent of private online media such as blogs, personal homepages, personal diaries and Weibo, human development has entered the self-media era. At present, weibo has become a new platform for timely communication and exchange between the party and government and grassroots ideological and political workers and the masses. However, the shortcomings of loosely fragmented microblogging content, the dilemma of true and false, and the “decenterization” of communication have brought many defects to the ideological and political work at the grassroots level. Therefore, by examining the status quo of grass-roots ideological and political workers in opening up microblogs, finding out the problems, improving the role of political microblogging as a platform for ideological propaganda, and understanding and using microblogs well in grassroots ideological and political work, it has become a top priority.