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2011年10月,苹果商店涉嫌侵权文字作品著作权被部分中国作家推上被告席,“苹果侵权事件”受到媒体的广泛关注,逐渐演化成版权热点问题。2012年4月,在国务院新闻办举行的发布会上,国家版权局有关负责人在回答记者提问时表示,苹果商店存在侵权事实,希望苹果公司认真对待著作权人的合理诉求,妥善解决这一纠纷。这一表态立刻又将苹果公司推上了舆论的风口浪尖。然而,面对著作权人的强烈指责和媒体的广泛质疑,苹果公司选择了沉默。究竟是这家跨国公司态度傲慢,不屑于回应公众的质疑,还是在沉默背后另有隐情?
In October 2011, the copyrighted copyrighted work of the Apple Store was put onto the dock by some Chinese writers. The “Apple Infringement Incident” was widely noticed by the media and gradually evolved into a hot issue of copyright. In April 2012, at a press conference held by the Information Office of the State Council, in response to a reporter’s question, the person in charge of the State Copyright Administration said that there were infringement facts in the Apple store. He hoped that Apple would take the reasonable demands of the copyright owner seriously and properly resolve the dispute . This attitude immediately put Apple on the cusp of public opinion. However, in the face of strong accusations from copyright owners and widespread media inquiries, Apple chose silence. Is this multinational company arrogant, disdainful to respond to the public’s questioning, or is there any other hidden behind the silence?