在国家鼓励大众创业、万众创新的大背景下,我国创新能力整体不断提升,知识产权在经济社会中发挥的作用越来越突出。而商标作为知识产权的重要组成部分,也在企业发展过程中发挥着至关重要的作用,鼓励企业进行商标注册及商标权的保护,对于推动企业自身发展和参与国际市场竞争意义重大。 Under the background that the state encourages the public to start their own businesses and innovates in many ways, the overall innovation capability in our country is constantly improving. The role played by intellectual property in the economic society has become increasingly prominent. As an important part of intellectual property, trademark also plays an important role in the process of enterprise development. Encouraging enterprises to trademark registration and trademark protection is of great significance to promoting their own development and participating in international market competition.