随着对长尾理论的深入研究,有学者对其有效性与适用性产生了质疑。受此启发,笔者在对外研社大众类外语图书的销售数据做出简要分析的基础上,基于大众行为理论的视角,对长尾理论进行认真反思,对图书的策划、出版与营销具有重要意义。 With the in-depth study of long tail theory, some scholars have questioned its validity and applicability. Inspired by this, on the basis of a brief analysis of the sales data of foreign language books published by the Foreign Language Research Institute, the author conscientiously reviews the long tail theory based on the theory of mass behavior, which is of great significance to the planning, publishing and marketing of books.