营销模拟实验与社会实习同为市场营销专业实践教学模式,两者对比,既有相同之处,也有不同点,作为实践教学手段,两者各有优劣势。市场营销专业应构建理论教学、模拟实验及社会实习三位一体的人才培养体系,这需要学校、政府与企业三方的共同努力。 Marketing simulation experiment and social internship are the practical teaching modes of marketing professional. There is a contrast between the two. There are both similarities and differences. As a practical teaching method, both have their own advantages and disadvantages. The marketing specialty should build a three-in-one talent training system of theoretical teaching, simulation experiments, and social practice. This requires the joint efforts of the school, the government, and the company.