当媒介的内容主权由作者转到接受者时,对媒介效果的关注也就自然而然地由前者转向后者。有研究者认为,近年来这种对媒介效果的研究取向“已从直接、短期、强大、表面的效果,逐渐演变为长期、间接、中度、不一致的效果。对受众认知偏差的探讨恰恰符合这种研究趋势。与受众的错觉 When the content of the media is transferred from the author to the receiver, the attention to the media’s effect naturally shifts from the former to the latter. Some researchers think that in recent years, the research direction on media effects has evolved from direct, short-term, powerful and superficial effects to long-term, indirect, moderate and inconsistent results. In line with this research trend. And the audience’s illusion