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社会的发展和人民生活水平的提高使视觉传达设计有了更广阔的应用空间,传统文化符号的应用对视觉传达设计的发展有着重要的推动作用。文章介绍了视觉传达设计的概念、特征与传统文化符号的内涵,分析了传统文化符号在视觉传达设计中的具体应用,以及传统文化符号在视觉传达设计中的应用价值和策略,以期能给视觉传达设计者一些启发。
The development of society and improvement of people’s living standards have made visual communication design a broader space for application. The application of traditional cultural symbols plays an important role in promoting the development of visual communication design. This paper introduces the concept and characteristics of visual communication design and the connotation of traditional cultural symbols, analyzes the concrete application of traditional cultural symbols in visual communication design and the application value and tactics of traditional cultural symbols in visual communication design, in order to provide visual Communicate designers for some inspiration.