我国加入世界贸易组织后 ,经济全球化对我国经济影响程度日益加大 ,从而使我国商业流通业面临着更大的挑战。当前 ,我国的商品流通业存在着诸多问题 ,本文就我国流通渠道终端争夺及其再造问题进行探索。(一 )终端市场销售的最终目的 ,就是让零售商好卖 ,让消费者好买。这就造成 After China’s accession to the World Trade Organization, the impact of economic globalization on China’s economy is increasing day by day, so that the commercial circulation industry in our country faces greater challenges. At present, there are many problems in China’s commodity circulation industry. This article explores the terminal competition and its reconstruction in China’s circulation channels. (A) the ultimate goal of end-market sales is to make retailers sell better, so that consumers buy. This caused