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企业形象设计是艺术设计专业的主要课程,通过让学生掌握有关设计的知识和理论,掌握设计的方法,提升设计能力。随着经济的进步和时代的发展,社会要求职技教育学校培养出拥有较高的独立设计能力和创新能力的综合型设计人才,企业形象设计课程较为传统的单向传授方法已经不能满足这一需求。不少企业形象设计课程的教师开始探索新的教学模式,项目式教学模式凭借其针对性、实践性、综合性得到了不少教师的认可和采用,结合教学实践,浅谈项目式教学模式在企业形象设计课程中的实践。
Corporate image design is a major course in art design. By grasping the students’ knowledge and theory about design, they can grasp the design method and enhance the design ability. With the progress of economy and the development of the times, the society requires vocational technical education schools to cultivate a comprehensive design talent with higher independent design ability and innovation ability. The traditional one-way teaching method of corporate image design course can not meet this requirement demand. Many corporate image design curriculum teachers began to explore new teaching model, project-based teaching model with its relevance, practicality, comprehensive has been recognized and adopted by many teachers, combined with teaching practice, talk about the project-based teaching model in Practice in the Course of Corporate Identity Design.