随着科学技术的日益进步,互联网的普及。自媒体平台形式日益丰富起来,人们更加关注自媒体,自媒体营销的发展势头也变得越来越迅猛。更多的媒体营销者投身其中,但是当下,一般的自媒体运营者很难找到有效方式进行盈利,他们虽然可以吸引并拥有庞大的用户粉丝群体,然而却缺少支撑点,无法进行营销转化。如何合理解决这一问题成为了影响自媒体未来发展的决定因素。 With the progress of science and technology, the popularization of the Internet. Since the media platform is increasingly enriched in form, people pay more attention to the self media, since the momentum of media marketing has become more and more rapid. More media marketers are involved, but nowadays, the average self-media operator is struggling to find an effective way to make money. Although they can attract and own a large user fan base, they lack the support and can not make marketing conversions. How to reasonably solve this problem has become a decisive factor that affects the future development of the media.