本文具体分析了香港中资企业传统贸易地位所面临的挑战,认为中间环节过多是一个主要因素.作者结合内地与香港市场状况,运用现代营销理论,提出直接经营、采取适当行销通道方式及强化内部经营机制三大策略,减少不必要的中间环节,以巩固中资企业的贸易地位,继续为内地的改革开放和香港经济繁荣作出积极的贡献. This article specifically analyzes the challenges faced by traditional Chinese companies in Hong Kong, and considers that too many intermediate links are a major factor. The author combines the market conditions in the Mainland and Hong Kong, applies modern marketing theories, proposes direct management, adopts appropriate marketing channels, and strengthens The three major strategies of the internal management mechanism are to reduce unnecessary intermediate links to consolidate the trading position of Chinese-funded enterprises and continue to make positive contributions to the reform and opening up of the Mainland and the economic prosperity of Hong Kong.