显性广告投标价格的上涨以及“广告限播令”的出台,使植入营销的价值越发受到企业的肯定,其发展空间也开始多元化、立体化。不管表现形式如何变化,植入营销的核心在于企业能否从中获得想要的,即实现品牌传播及销量增长。目前,消费者接受信息的渠道增多, Dominant advertising bidding prices and “advertising limit order ” of the introduction, so that the value of implant marketing more affirmed by the enterprise, the development of space has begun to diversify, three-dimensional. No matter how the manifestations change, the core of implant marketing lies in whether the enterprise can get what it wants from it, that is, brand communication and sales growth. At present, consumers have more channels for receiving information,