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在高度立体化和碎片化的媒体环境下,所有的单个媒体看起来再合适,也不过是各司其职的其中一环。2011年,媒体的融合时代来临。正如实力传播全国电视投资管理总监谭莉敏所言,“目前新屏幕包括互联网电视、户外电视(楼宇/广场等)、手机电视、移动电视等终端,但它们大多以个体存在,显得独立而自锁,只有在全屏整合的背景下,这些屏幕才能变得成熟而饱满。”
In a highly stereotypical and fragmented media environment, it seems that all of the individual media seem to be appropriate and just one part of their job. In 2011, the era of media convergence came. As the strength of the national television investment management director Tan Limin said, “the current new screen, including Internet TV, outdoor TV (buildings / plazas, etc.), mobile TV, mobile TV and other terminals, but most of them exist as individuals, appear independent and self-locking Only in the context of full-screen integration, these screens can become mature and full. ”