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省级卫视的激烈竞争是当前电视节目发展中颇受关注的现象。各省级卫视都试图通过品牌建设求得生存。探究四川卫视在省级卫视竞争格局中的发展现状及发展策略,在横向与纵向的比较中,总结四川卫视在当前发展过程中的竞争策略以及存在的问题,将有助于对四川卫视的发展作出正确的思考和判断。
The intense competition of provincial satellite TV is a phenomenon that has drawn much attention in the current development of television programs. All provincial satellite TV try to survive through brand building. To explore the status quo and development strategies of Sichuan Satellite TV in the competitive landscape of provincial TV stations, summarize the competitive strategies and existing problems of Sichuan Satellite TV in the current development process in the horizontal and vertical comparison, which will be helpful for the development of Sichuan Satellite TV Make the right thinking and judgment.