随着市场经济的发展,媒体广告已成为消费者生活的一部分。但随着广告业的迅速崛起,虚假广告也日益增多,并严重侵害了消费者的利益。据统计,1997年消费者对虚假广告投诉比例上升了33.0%。所谓虚假广告,是指以欺骗方式进行的内容不实的广告宣传。它是广告违法行为中危害最大的一种,其目的是引诱消费者上当,以牟取暴利,属于一种欺诈和不正当 With the development of market economy, media advertising has become a part of consumer life. However, with the rapid rise of the advertising industry, fake advertisements are also increasing day by day and seriously infringe upon the interests of consumers. According to statistics, consumer complaints about false advertising increased by 33.0% in 1997. The so-called false advertising refers to the deceptive approach to false advertising. It is one of the most damaging types of advertising offenses, with the aim of luring consumers into profiteering, which is fraudulent and improper