企业文化是指企业的经营理念、价值体系、历史传统和工作作风,表现为企业成员的整体精神,共同的价值标准、习惯的沉淀、职业的习惯,一定的道德规范与文化素质。它不仅可以对员工的思想和行为起导向和约束作用,激发员工的创造力,增强企业的凝聚力,而且还可以更加鲜明地将本企业同竞争对手区别开来,以便人们对企业进行识别,进而产生认同感。企业文化理论的形成始于20世纪80年代的美国。当 Corporate culture refers to the business philosophy, value system, historical traditions and style of work, manifested as the overall spirit of enterprise members, common values, the precipitation of habits, occupation habits, certain moral norms and cultural qualities. It can not only guide and constrain employee’s thinking and behavior, stimulate the creativity of employees and enhance the cohesion of the enterprise, but also can distinguish the enterprise more clearly from competitors so that people can identify the enterprise and further Produce a sense of identity. The formation of corporate culture theory began in the 1980s with the United States. when