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2005年初晏琳带着她的掉渣饼以迅雷不及掩耳之势席卷中国。创造了饮食业的又一个奇迹。晏琳一下子就有一个普通女大学生摇身变为一个奇迹创业者。开业仅仅4个月就开了25家加盟店,05年底掉渣饼从一个地方小吃发展成一个全国小吃。但是掉渣饼却只有几个月的寿命,转眼又消失在人们的视线中。掉渣饼与麦当劳有着相同的营销模式——特许经营。但两者的命运发展却如此不一样,为何会如此?
In early 2005, Yan Lin took her dregs with lightning speed swept through China. Created another miracle of the catering industry. Yan Lin suddenly had an ordinary female college student transformed into a miracle. Opened just 4 months opened 25 stores, by the end of 05 dregs from a local snack developed into a national snack. However, the dregs only a few months of life, disappeared in the blink of an eye. Dumplings have the same marketing model as McDonald’s - franchising. However, the fate and development of the two are so different. Why is it so?