瞄准需求 打造“冷线”兴趣点

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读者角度出发互动激发参与度从读者角度出发的新闻,会受到他们青睐和追捧。而与他们互动,更会激发他们的参与,“冷线”也就变成了“热线”。在以前,重庆市民政局婚姻登记中心的工作人员,几乎很少有人与媒体打交道。而记者对于这一块的报道也顿感头疼。在报纸或电视上,除了情人节或者五一、十一,很少有来自婚姻登记中心的稿件或视频片段。《重庆晨报》编委会觉得登记结婚和离婚的部门虽然没有什么新闻发布,但是并不等于没有新闻,婚恋嫁娶与每个人息息相关,有老百姓关心的新闻,关 Reader-based interaction to stimulate participation Participation from the reader’s point of view of the news, will be their favor and sought after. And interact with them, but also stimulate their participation, “cold line ” will become “hotline ”. In the past, the staff of Chongqing Civil Affairs Bureau Marriage Registration Center, very few people deal with the media. The reporter also reported a headache for this piece. In newspapers or on television, there are very few articles or video clips from the Marriage Registration Center, except on Valentine’s Day or on May 1 or November 11. Although the editorial board of Chongqing Morning Post finds registration of marriage and divorce no news release, it does not mean that there is no news. Marriage and love are closely linked to everyone. News from the people are concerned.
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