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传播学视域下的“文化传播”研究把社会信息的传递视为是文化保存、传承、蜕变、增殖的过程。“文化”与“传播”关系密切,有文化则必有传播,传播是文化得以存在的首要条件,有传播则必有文化要素的交流互动,文化传播是人类传播活动中最重要和最基本的类型。在信息的传播和交流过程中,依托的是媒介,
The study of “cultural communication” in the field of communication views regards the transmission of social information as the process of cultural preservation, inheritance, transformation and proliferation. Culture is closely related to Communication. Culture is bound to spread. Communication is the primary condition for culture to exist. Communication must involve the interaction and exchange of cultural elements. Cultural communication is the most important part of human communication. And the most basic type. In the information dissemination and exchange process, relying on the media,