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随着大数据技术和发展理念在媒体行业发展中的不断深入推广,诸如广播、电视等传统的媒体形式的发展进入了一个全新的阶段。在这样的情况下,如何通过大数据技术和理念的高效利用来提升节目的新颖度,以此提升受众的关注度是目前重点研究的问题。文章基于大数据背景下广播电视节目发展的实际情况,通过对节目发展特点的分析来奠定节目创新的基础,然后通过媒体融合背景下的一些新的经验和方法来对广播电视节目的创新发展提供相关的路径支撑,以此提升广播电视节目的影响力。
With the deepening promotion of big data technologies and development concepts in the development of the media industry, the traditional media forms such as radio and television have entered a completely new stage of development. Under such circumstances, how to enhance the novelty of programs through the efficient use of big data technologies and concepts so as to enhance the audience’s attention is the key issue currently under study. Based on the actual situation of the development of radio and television programs under the background of big data, the article laid the foundation of program innovation through the analysis of program development characteristics, and then provided some innovative experiences of radio and television programs through some new experiences and methods in the background of media convergence Related path support, in order to enhance the influence of radio and television programs.