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随着市场经济制度的不断健全和完善,市场对各行业生产活动的指导性意义不断强化,市场已成为各行业生产活动的指向标。电力企业若想在新时期的电力市场中占得先机,就必须注重市场营销,提高自身的服务质量,建立完善的服务机制,以客户需求为企业改革和市场营销策略的核心。电力企业市场营销策略的核心决定着电力企业未来的发展方向和市场地位,可以说是企业未来发展过程的关键性影响因素。鉴于此,笔者将在下文中对当前电力市场营销策略以及优质服务进行探究分析,希望对电力企业的可持续发展有所帮助。
With the continuous improvement and perfection of the market economy system, the market has continuously strengthened the guiding significance of the production activities of various industries and the market has become the target of production activities in various industries. If power companies want to take the lead in the electricity market in the new era, they must pay attention to marketing, improve their service quality, establish perfect service mechanism, and take customer demand as the core of enterprise reform and marketing strategy. The core of the power company marketing strategy determines the future direction and market position of the power company, which can be said to be the key influencing factor in the future development of the enterprise. In view of this, I will explore the current power marketing strategy and quality services in the following analysis, hoping to help the sustainable development of power companies.