随着消费者的需求不断提高,国内外乳业无论是品牌、种类,还是数量上都发展迅猛。进口常温奶更是凭借其品牌建设和营销优势,赢得越来越多消费者的信任,抢占了市场的半壁河山。面对进口常温奶在国内市场的发展态势,我们不得不深思民族乳业路在何方?在重塑消费者信心的漫长道路上,民族乳业如何异军突起,冲出重围?如何让我国消费者真正认识到巴氏鲜奶的新鲜、健康、安全?在前两届论坛提出的“鲜奶战略”及“中国好鲜奶十大标准”的基础上,2014年9月25日,新希望乳 With the continuous improvement of the demand of consumers, the dairy industry at home and abroad has witnessed rapid development in terms of brand, type and quantity. Imported room temperature milk is even more by virtue of its brand building and marketing advantages, to win more and more consumer trust, to seize the market half. In the face of the development trend of imported normal milk in the domestic market, we have to ponder the whereabouts of the national dairy industry? In the long process of reshaping the consumer confidence, how can the national dairy industry emerge splendidly out of the encirclement? How to make our consumers truly recognize Fresh, healthy and safe pasteurized milk? On the basis of the “Fresh Milk Strategy” and the “Top 10 Chinese Milk Standards” proposed by the previous two forums, on September 25, 2014, New Hope milk