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2016年7月,国家新闻出版广电总局发布《关于进一步加快广播电视媒体与新兴媒体融合发展的意见》,要求尽快实现广播电视媒体与互联网从简单相“加”迈向深度相“融”的根本性转变。本文从我国媒体融合的现状出发,探寻如何真正实现媒体融合的“简单相加”到“深度相融”:新闻管理理念上的突破是关键,传统媒体对网络传播手段的充分运用是媒体融合的重中之重。
In July 2016, the State Administration of Press, Publication, Radio, Film and Television released the Opinions on Further Accelerating the Integration and Development of Radio and Television Media and New Media, and demanded that media and the Internet of radio and television be realized as soon as possible from the simple phase to the deep phase. "The fundamental change. Based on the current situation of media convergence in our country, this article explores how to realize the integration of media truly. It is the key point that the breakthrough in news management concept is made. The traditional media make full use of the means of network communication It is the top priority of media convergence.