电子商务行业的快速发展给市场营销带来了巨大的变化。在电子商务环境下,现代企业市场营销理念也需要紧跟时代发展以及市场环境改变而不断变化,为此,现代企业需要促进市场营销与电子商务的有效融合,实现传统的市场营销理念创新,争取在新的市场竞争环境中赢得更多的机会与空间。 The rapid development of e-commerce industry has brought tremendous changes to marketing. In the e-commerce environment, the concept of modern enterprise marketing needs to keep pace with the development of the times and the changing market environment. For this reason, modern enterprises need to promote effective integration of marketing and e-commerce, innovate the traditional marketing concepts and strive for In the new competitive environment to win more opportunities and space.