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随着我国旅游业的迅速发展,旅游地间的竞争也日趋激烈,各旅游地纷纷利用各种渠道和方式宣传旅游地、抢夺受众注意力。近年,出现了一批影视剧,它们有力的推动了取景地旅游业的发展,探索影视剧与旅游地发展之间的关联性成为人们关注的热点。本文以著名旅游地张家界为例,通过调研分析,旨在探讨影视剧对旅游地形象的构建,以及影视剧中的旅游地形象对受众感知旅游地形象的影响作用。
With the rapid development of tourism in our country, the competition among tourist spots is becoming fiercer and fiercer. Tourist resorts use various channels and ways to publicize tourist spots and grab the audiences’ attention. In recent years, there have been a number of film and television dramas, which have strongly promoted the development of tourism in the viewfinder area and explored the connection between the development of the film and television drama and the tourism destination. Taking Zhangjiajie, a famous tourism destination, as an example, through the research and analysis, this paper aims to discuss the influence of the film and television drama on the image of the tourist destination and the influence of the tourist destination image in the film and television drama on the tourist destination image.