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北京服装学院成立广告学实验班,是想通过打破传统教学模式促进时尚与广告学新教学模式。其中实践课参与全国赛事是一个重要实践教学模式,目的是以技能竞赛为手段,实现教育教学目标;以设计竞赛为契机,提高教师教学能力;以设计竞赛为主导,激发学生学习兴趣,提升学生职业能力;以技能为本位,提高学生就业能力,由小到大,积累技能。通过广告学设计课程竞赛活动,促进教育观念转变。
Beijing Institute of Clothing Advertising experimental class set up, is to break through the traditional teaching model to promote fashion and advertising new teaching model. The practice lesson participation in the national competition is an important practical teaching mode, the purpose is to skill competition as a means to achieve the goal of education and teaching; to design competition as an opportunity to improve the teaching ability of teachers; to design competition-led, to stimulate students interest in learning and enhance students Vocational skills; skills-based, improve student employability, from small to large, and accumulated skills. Through the advertising design curriculum competition activities, to promote the change of educational concepts.