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2016年315晚会,以透明、无差价的二手车交易平台车易拍被曝光,引起社会广泛舆论,人们对二手车交易公平性的信任跌到冰点。很多二手车意向购买客户持币观望,对二手车交易公开、透明、诚信的要求越来越高,这给汽车4S店带来了新的机遇。本文分析了4S店在二手车交易中的优势和存在的不足,并结合“互联网+”的新形势,针对性的给出了4S店二手车发展的策略。
At 315 paris in 2016, a transparent and non-differentiated used car trading platform car was shot exposed, causing widespread public opinion, and people’s trust in the fairness of second-hand car transactions fell to freezing. A lot of second-hand car intended to buy customers wait and see attitude, second-hand car transactions open, transparent, honest requirements are getting higher and higher, which gives the car 4S shop has brought new opportunities. This paper analyzes the advantages and shortcomings of 4S shop in the used car transaction, combined with the new situation of “Internet + ”, gives the strategy of 4S shop used car development.